90% Lurkers on Social Media
“Frequent Visits Without Engagement: Your audience is likely part of X’s “lurker” demographic—i.e., users who consume content but rarely interact. Studies suggest that 90% of social media users are lurkers, 9% engage occasionally, and only 1% are heavy contributors (often called the 90-9-1 rule). Your frequent visitors fall into this 90%, consuming your content without… Read More 90% Lurkers on Social Media
