Heck, we don’t to want turn away important allies in seeking to restore at least some “old” values anywhere, and it’s got to be better than what Kamala Harris was selling, but some of this is seeming a bit exploitative and schlocky. SH.

“Viewers tuning into Fox News on Thursday afternoon were treated to an ad that was unquestionably well-targeted: former president Donald Trump, the man who will be president again in one month, encouraging them to spend $60 on the “God Bless the USA” Bible.

There is also a promotional video that came out in May. It takes a bit from the March video and a bit from a November promotion tied to “National Bible Week” — a promotion that appears to have been taped at the same time as the promotion from March.

In other words, the team behind the “God Bless the USA” Bible paid Trump a few hundred thousand dollars to record some promotional videos — and now it gets to target his robust fan base with a Christmas-season ad featuring the president-elect. The same team has a deal with Trump to sell guitars, but that promotion hit some snags.

The Bible was a relatively early entry in what is now an extensive line of Trump-endorsed products. And as is the case with many of those products (and many of the products Trump has endorsed over his career), it was not created by Trump and, instead, had the Trump brand applied after the fact. The obvious question here is what advertisements for what products will air after Jan. 20. Trump is selling sneakers and digital images and cologne and all sorts of other things, along with his eponymous company’s hawking of real estate and golf club memberships. Can we expect ads for Trump sneakers to air on Fox News right before anchor Bret Baier sits down with the president to discuss the war in Ukraine? 

The obvious question here is what advertisements for what products will air after Jan. 20. Trump is selling sneakers and digital images and cologne and all sorts of other things, along with his eponymous company’s hawking of real estate and golf club memberships. Can we expect ads for Trump sneakers to air on Fox News right before anchor Bret Baier sits down with the president to discuss the war in Ukraine? — Washington Post (emphasis added)

Selling America?